Fans of the “Dollar Tree” store are not happy with the decision to increase the cost of most items for sale to $1.25, after 35 years at $1.
In social networks such as Twitter, Facebook and TikTok customers of the chain thundered against the increase in prices and some have even suggested changing the name of the store to “$1.000 Tree”.
“I wish they hadn’t done this because a large part of their clients are people who don’t get paid a lot of money,” said Pawtucket, Rhode Island beauty influencer Leniza Costa, who regularly go shopping at Dollar Tree.
“This is the worst time to increase the price, when everything else costs so much,” Costa considered, as quoted by CBS Boston.
Dollar Tree adjusted the price of the products to $1.25 in more than 2,000 stores last December. The company has approximately 8,700 stores in the United States.
Coresight reported that the drop in consumers recently could respond to the increase in prices .
However, it will not be until the company reports quarterly results in the next weeks that it will be known with certainty if the change has affected the chain’s income and alienated customers.
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Dollar Tree stops selling products at $1, and now most of its prices start at $1.000