Walmart, the largest supermarket chain in the world, has revealed its interest in creating a cryptocurrency and selling virtual goods, NFT (non-fungible token), in several applications for brand recently delivered to the Patent Office, according to what CNBC reported this Sunday.
Walmart delivered almost a dozen petitions to the regulator at the end of December in which it suggests its intention to launch a virtual currency and a collection of NFT assets, in addition to producing and selling virtual goods such as household appliances, clothing, toys or personal care products .
Walmart would thus join a growing list of companies that are preparing to operate in the metaverse, an immersive virtual reality, including Facebook, which has changed its name to Meta for that reason; retailers in the fashion sector such as Nike or GAP, or the entertainment giant Disney.
The supermarket chain avoided commenting on this possibility in a statement to the media, in which it said that it is always “exploring how emerging technologies can shape future shopping experiences” and stressed that it makes “routine” brand requests to continue with its “innovation”.
Walmart is the largest employer in the private sector in the United States and since the beginning of the covid pandemic-87 has seen its e-commerce business grow strongly, which according to its latest quarterly results, last November, has increased its sales in the country by a 87 % compared to two years ago.
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