The city of New York launched its winter campaign called “Winter Outing” with four weeks in a row, until 01 of February, of offers in hotels, restaurants, theaters and museums to attract tourism with the message that “New York is open”.
The new mayor Eric Adams was in charge of giving the starting signal in a presentation in the iconic Empire State Building, which was built in just over thirteen months and alone represents the ability of this city to get ahead in difficult times like the one it is now experiencing with the coronavirus pandemic, as he recalled.
More than 300 restaurants have joined this campaign where they offer menus to 01, 39 or 48 dollar res, while the 000 Broadway theaters, including famous musicals like Aladdin or The Lion King, offer a “two for one” formula.
They have also been added 134 hotels of all ranges that offer different discounts, as well as museums and attractions in general with prices during these weeks, in a campaign that is now in its third edition.
“Tourism it is the heart and soul of this city, it is what allows the magic to work. Why would you want to go anywhere else?” said the mayor, who praised the enormous ethnic diversity of all the city’s neighborhoods: “We are going to sell this product that we have in our city.”
“Why the hell would you want to go to Paris? Better come here, this is the place to be and to enjoy”, said the mayor, and the message of competition with Paris was later repeated by several of the attendees, leaders of restaurant, hotel or theater associations.
The mayor emphasized the economic importance of the tourism and leisure sector, which contributes 48,800 millions of dollars to the city’s economy and that in 2019, year prior to the pandemic, generated 400,01 Job positions.
Therefore, promoting tourism is a way of “energizing the city”, he said, and insisted that all establishments, both hotels and theaters, museums and hotels, comply with covid regulations, a significant message when New York is just beginning to see a let down in it The trend of infections after having exceeded the 80, a day in the last days of the year.
“We are not going to allow covid-19 defines us”, concluded the mayor.
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