Dolce & Gabbana will stop using fur in all its luxury clothing collections starting this year, this was announced by the fashion brand in a statement that it launched in conjunction with the animal rights association Humane Society International.
“The entire fashion system has an important role of social responsibility that must be promoted and encouraged”, said Fedele Usai, head of communication and marketing for the group.
The brand will now manufacture garments and accessories from ecological leather, while collaborating with master furriers to preserve jobs and knowledge.
In an attempt to attract younger customers, who are more sensitive to ethical and environmental issues, many brands have already committed to leaving of using animal skins to make their clothes and accessories. Among them are Armani, Kering, Prada, Chanel, Gucci, Valentino, Versace, Moncler and the luxury e-commerce platform Yoox Net-a-Porter.
In the case of Moncler, it said that would gradually eliminate the use of fur and that its last collection to use it would be the Autumn/Winter 2023. Eventually, it will end up producing clothing with recycled or organic materials.
Armani has also pledged to stop using angora wool due to the cruelty in raising angora rabbits and the way they are stripped fur.
Furthermore, Kering announced last year that it would stop using animal fur from collections of fall of this 2022.
“The time has come to go one step further and end the use of fur in all our collections. The world has changed, along with our customers, and luxury naturally needs to adapt to that,” said François-Henri Pinault, president and CEO of Kering, according to Reuters.
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