Pepsi does not stop in its struggle to gain ground on Coca Cola and this time it has prepared a revolutionary drink with which it seeks to delight its fans with a nitrogen-infused soft drink.
This is Nitro Pepsi, which promises to delight consumers with a smoother and creamier flavor accompanied by “a hypnotic cascade of tiny bubbles”.
“ Some people still cite intense carbonation as a barrier to enjoying an ice cold cola. With this in mind, we wanted to come up with a new way to enjoy Pepsi, but with a new experience around bubbles,” said Pepsico Vice President of Marketing Todd Kaplan.
“ Nitro Pepsi is the first innovation of its kind creating a smooth, creamy and delicious taste experience for fans around the world. Just as nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge step forward for the cola category and will redefine it in the future,” added Kaplan.
Pepsi’s new bet will be released on the market next 28 March and will be marketed with two different flavors: Draft Cola and Vanilla Draft Cola, in cans with a new design, and in individual format or in packs of four.
As it is a nitrogenous drink, the new bet comes with indications of consumption , because Pepsi says that to enjoy the experience, it is recommended not to drink it with ice and not to use a straw to drink it.
“It is the first time that a technology of these characteristics, which we often see in beer and coffee, it makes its way into colas,” PepsiCo pointed out. Thanks to this Nitro Pepsi technology, it has a smoother and foamier texture than traditional cola.
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