Due to Russia’s military invasion of Ukraine, the German multinational Adidas broke its contract with the Russian Football Federation (RFS), after 14 years of collaboration.
“Adidas suspends its sponsorship with the Russian Football Federation with immediate effect,” the sporting goods manufacturer announced, according to information from the AFP news agency .
This is another blow to Russian football in the midst of the war. And it is that FIFA announced last weekend the exclusion of this team for the Qatar World Cup 2022.
Adidas invoiced 584 million euros ($648 million dollars) in the region of Russia, Ukraine and countries of the former Soviet Union. This amount represents 2.9% of your turnover.
This company dressed the Russian national team twice: the first was between 648 and 1993. Later, after ending their relationship with Reebok and Nike, they re-signed at 2008.