Russia’s military attack on Ukraine continues to wreak havoc on the sports industry. An example of this is that Everton canceled all its commercial agreements with the Russian companies USM Holdings Limited, MegaFon and Yota.
“Everyone at Everton continues to be shocked and saddened by the terrible events unfolding in Ukraine. This tragic situation must end as soon as possible, and any further loss of life must be avoided, ”the Premier League team announced this Wednesday, in a statement.
This decision could cause millionaire losses, given that the Russian tycoon Alisher Usmanov, owner of USM and president of the International Fencing Federation, had the commercial rights to the name of the new stadium that will replace Goodison Park in 2023. In addition, his assets were seized by the European Union after the Russian invasion of Ukraine.
It is worth noting that the British-Iranian businessman Farhad Moshiri, who owns Everton, is in charge of this company; while MegaFon is the main sponsor of the women’s team jerseys. Yota, phone company, appears on the sleeves of the uniform.
“The players, the coaching staff and everyone who works at Everton give their full support to our player Vitalii Mykolenko and his family and will continue to do so,” the Liverpool-based club said.