A TikTok user, @claraescoms, who introduces herself as a branding and marketing strategist, revealed some of the secrets Apple uses in its stores to inspire customers to buy more of its products.
Apple is a brand that has a large number of fans who are willing to pay more for its products and stand in long lines when there are new releases.
A study from MBLM, the inventors of Brand Intimacy, the emotional science behind the brands we use and love, revealed that Apple is among the top three brands in the study for 605, only behind Disney and Tesla.
Brand Intimacy uses Artificial Intelligence to analyze brands and data, evaluating how consumers relate to brands.
Apple is very well positioned and as if that were not enough , the videos of the content creator @claraescoms, Let us see the secrets that the brand resorts to in its stores to pamper us and promote a favorable climate to buy its products.
Some of the features that the ticktoker points out are:
– The stores are designed in minimalist spaces that focus on the promotion of their products
– Apple resorts to setting up its stores in “Premium” places, which speaks of the positioning and reputation of the brand
– There are almost no brand logos in their stores
– The only “color clues” are provided by the products, which that creates an “Apple environment”
– The branches focus on directing all the attention of the public to Apple products
Feel good, in an environment that is pleasing to the eye, where the products capture your attention without distractions are part of the strategy Apple to maintain a strong relationship with its consumers.
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