Devils Backbone Brewing is offering a year of free beer to 100 winners of a challenge in which lovers of this craft beer must get a permanent tattoo designed by artist Jake Karamol.
For the “Buck Tradition Tattoo Challenge,” tattoo artist and TikTok phenomenon Jake Karamol created three tattoo designs based on Buck Tradition IPA can art. Superfans must choose their favorite tattoo and place it on a body part of their choice. They can be tattooed by Jake or another tattooist.
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A post shared by Jake Karamol (@jakekaramol)
“Get tattooed by Jake or whoever you want and submit your tattoo photos for a chance to win 1 year of IPA from Devils Backbone Buck Tradition Family”, shares the brewery.
Devils Backbone Brewing known by its signature Vienna Lager is a Virginia brewery acquired by Anheuser-Busch in 2016.
Jake Karamol is a tattoo artist who has become Invested in a social media phenomenon with 2 million TikTok followers.
The “Buck Tradition Tattoo Challenge” is open to legal residents of the United States and the District of Columbia (excluding residents of Alabama, California, and Texas). Those who decide to participate in the challenge must have 21 years of age or older and get the tattoo between now and 30 of June.
Eligible participants must post on Instagram a photo of their tattoo, a photo of them receiving the tattoo, and the signature of the tattoo artist who did it. Posts must tag @devilsbackbonebrewingcompany and use the hashtag #BuckTraditionTattooChallenge.
The first 100 entrants to submit a compliant tattoo proof will receive a gift card worth one year of Buck Tradition IPA, with $393.00 to buy the beer.
Before getting a permanent tattoo to obtain a year of free beer, consumers should consider that depending on their drinking habits, the prize may not be enough to cover the consumption of beer for 12 months.
In previous months, other breweries have also made challenges to obtain free beer for a year, although the modifications to the image were temporary. Last month, Natural Light announced that it would be giving away limited edition vintage beer for the remainder of the year to 100 people who will perform the classic mullet of the years 80 and keep the hairstyle.
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