The Spanish football league will have its own metaverse, which it will develop together with the South Korean company TVM, with which it has signed an agreement for the next two years for which they will develop a virtual world with a sports theme in which fans of Spanish soccer will be able to play, build their own cities and it is not ruled out that matches will be broadcast in the future.
This virtual world in which users will be able to move through cities through their avatar, obtain rewards, exchanging digital assets such as NFTs (non-fungible tokens), among many other activities, is intended to be another way in which the Spanish professional football association wants to get closer to the 74 millions of digital followers worldwide.
“The key is to put the fan at the center of everything, understanding that to reach different fans you have to adapt to the different channels and give each one what they want”, explained the general director of marketing for LaLiga, Jorge de la Vega, who detailed that the agreement with TVM is extendable over time and includes becoming an official partner of the entity in this category.
TVM’s CEO, Josh Kim, has explained some possibilities that it will offer this virtual world. “I can’t reveal all the details, but what users can expect is that we give them a metaverse with blockchain technology. There will be NFTs for the reward system, it will be a free-to-play metaverse, we will have our own NFT trading platform, and fans will be able to build their own cities and compete with others.” insured.
The clubs’ association will include in this project its current partners in this field -among other companies, it works with the American Dapper Labs in the launch of NFT and is also associated with Socios.com and Sorare- and will offer clubs to enter its metaverse. “We will offer the clubs that are interested the possibility of joining in the future”, added De la Vega.
The executive of the employers’ association has said that it is “soon” to explain what will be can find in the sports metaverse of the competition, but it has opened the door to the possibility of future matches being broadcast.
“This year we have broadcast a match through TikTok, with our own OTT (LaLigaSportsTV) we are already working in some countries in Asia to offer content. Why not use the metaverse in the future to offer content adapted to that reality?” De la Vega reflected.
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