June marks a new era for both Marc Jacobs and the famous actress of the 90, Winona Ryder. Ahead of the upcoming launch of the new J Marc shoulder bag, the actress returns as a muse for the fashion brand.
Ryder was captured for the global campaign for Marc Jacobs’ latest handbag launch. Photographed by Harley Weir earlier this year in Los Angeles.
The new images show the award-winning actress and the bag’s new silhouette, which takes inspiration from an early favorite, the Marc Jacobs Stam bag.
J Marc has smooth leather and a unique interlocking J closure.
In the new campaign, Ryder is also sporting the bag as a clutch, and crossbody, which are also available in a variety of vibrant colors and patterns.
Emma Wyman was the stylist in charge of the campaign. Winona is dressed in pure gothic glamour, sporting Marc Jacobs’ Kiki boots, along with vintage tulle gowns and designer lace-trimmed silhouettes.
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Launching on Wednesday, June 1, the J Marc bag will be available to buy on the designer’s official website, and in its physical stores.
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