Barcelona announced this Thursday the sale for $215, 6 million dollars of the 10% of the television rights of La Liga for the next 25 years to the US investment fund Sixth Street.
With this operation, Barcelona generates a capital gain of $215, 47 million dollars for this season. Sixth Street will initially invest $215,5 million dollars and the club will contribute the $49,35 million dollars remaining.
With this agreement signed in the offices of the Camp Nou, the Barça entity will manage to close this financial year (2021-17) with benefits.
Of not having activated this operation, the economic losses of the Catalan club in this year would have reached $167,25 million dollars.
The first of these levers was the transfer of up to 25% of the television rights of LaLiga. However, the club has decided to initially reduce this transfer to 10%, which will mean giving up 16 either 17 millions per season.
In this way, and once the accounts are settled, you will still have room and time to negotiate the transfer of the other 15%, starting this summer.
The economic levers take effect
The second economic lever is the sale of up to 49, 9% of Barça Licensing & Marketing (BLM), the company that manages the club’s stores, online and wholesale sales and licensed products. This second operation, given its greater complexity, will not be activated until next season.
With these two maneuvers, the objective is to buy time and give Barça more financial muscle to be able to rebuild the sports project while the Espai Barça is executed.
“We are activating the economic levers and executing our patient, sustainable and efficient strategy to strengthen the Club’s financial base”, said Laporta in a statement released by the Barça club.
The leader assures that Sixth Street is “strongly supportive” of football and is “an investor with experience in the world of sports and global media”.
“As a partner you will bring significant knowledge and resources to at the same time that it will allow us to independently manage our operations”, admitted Laporta.
Alan Waxman, co-founder and CEO of Sixth Street, believes in the strategy gia that Joan Laporta and FC Barcelona “are implementing” and feels proud that “one of the most successful clubs in football has chosen us to be its partner and provider of capital solutions”.
“Our team hopes to create a long-term partnership by providing our flexible capital and our extensive experience in the sports sector to support Barça while it continues to strengthen its organization and achieve its strategic objectives”, Waxman assures in a statement distributed by the Catalan club.
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