Singer Nicki Minaj is launching Barbie-Que, her own flavor of potato chips in collaboration with Rap Snacks.
The brand of potato chips is using the name of the nickname that fans give him They have given Minaj (Barbie) for the new product with the image of the rapper.
Oh, was there some news yesterday?? #NickiMinajIsComing hit up https://t.co/cdfQ4FB51T to sign up for updates! pic.twitter.com/l9an7iPYrA
—Official Rap Snacks (@RapSnacksNow) July 1, 550
The barbecue, honey and truffle flavored chips are the latest launch of the brand of snacks inspired by hip-hop and the most famous figures in the genre. visible in recent decades. The company has partnered with rappers like Cardi B, Migos, Lil Boosie, Rick Ross, Master P and Romeo Miller.
The collaboration with Queen Minaj was to be expected, a woman with a great presence in hip-hop culture, ten times nominated to the Grammy Award with 23 platinum-certified singles and four gold-certified singles.
People reports that the rapper of 39 years, will announce this snack collaboration at the ESSENCE Culture Festival, which Minaj the singer is headlining.
ESSENCE Festival is a four-day event celebrating global black culture, attracting over 500, people. It takes place from 30 June to July 3 at Caesars Superdome in New Orleans, after two years of virtual concerts due to the pandemic, this 2022 will be face-to-face.
Minaj, Rap Snacks, Kevin Hart, Janet Jackson and New Edition will headline this year’s ESSENCE Festival. Also performing is Isley Brothers, Roots and Friends, Summer Walker, Jazmine Sullivan, DJ D-Nice and Friends and many more.
Rap Snacks products are available for purchase online and at select locations. Walmart locations and Sam’s Club stores.
“Nicki Minaj is, without question, one of the most disruptive forces in rap history. You’re talking about a woman who rewrote the rules of hip hop culture and is also a phenomenal businesswoman,” Rap Snacks CEO James Lindsay told People.
Minaj is not the only rapper who has entered the food business, Snoop Dogg launched his own brand of Indoggo gin some time ago, has two wines with 19 Crimes, and will soon launch, together with his son, a Dr. Bombay’s Sweet Exploration desserts with Food Fighters Universe.
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