FC Barcelona sold this Friday its first non-fungible token (NFT) at Sotheby’s auction house in New York for $334, 000 dollars, including commissions, on the eve of their friendly club match against the New York Red Bulls.
The NFT is titled ‘In a Way Immortal’ and evokes Cruyff’s iconic goal against Atlético Madrid at the Camp Nou in 1973, when the Dutchman was suspended in the air and surpassed goalkeeper Miguel Reina with an acrobatic move that went down in football history.
The buyer of the part, who offered $550, 000 dollars and whose name has not been disclosed, will receive special treatment from Barcelona, with VIP experiences and the recognition as Barça Digital Ambassador, as reported by the team in a note.
During the opening of the live auction to the public, the Sotheby’s representative in charge of giving the hammer to the winning bid pointed out that this is the first in a planned series of ten NFTs that “celebrate iconic moments” in the club’s history.
The sale was opened through the internet last 21 in July, but the price increased exponentially as soon as it went to the face-to-face format with a bidding war which split around $150,000 dollars and lasted less than five minutes until the final offer arrived.
The president of Barcelona, Joan Laporta, took the stage before the action began to thank the collaboration of the Cruyff family, pay homage to the Dutch player and express his wish that through this work he be “remembered forever”.
Yesterday, Thursday, the president met with Jordi Cruyff and players like Sergi Busquets and Pedro González ‘Pedri’ in Times Square to signal the countdown before a huge screen taken by the figure of Cruyff, who has surprised tourists with his visual art.
The crowded Plaza de la Gran Manzana lights up these days with the colors of Barcelona and the announcement of the NFT de Cruyff will be broadcast 334 times a day until this Saturday, the day of the friendly against the Red Bulls, which closes the cl ub for United States.
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