After several tests that life put on her in these last two years, Karina Banda understood that trusting in God, in life, and flowing was the best attitude. Today married to her love, Carlos Ponce; After leading the ‘Premios Juventud’ carpet with him and now going to ‘La Isla de Enamoranos’ with her same life co-pilot, the Mexican journalist launches her own ‘Ave Concept’ line inspired by her, her followers and in honor of her deceased uncle.
Exclusively, Karina Banda tells us about her line, her life, her dreams and how and what helped her get out of each of the blows received in this last two years.
-New adventure, you launch your own clothing line and with a lot of feeling
Karina Banda: Well, you said it like that, an adventure because what I’m seeing is that. I decided to launch myself as an entrepreneur following the example of all women, many of them Latinas, who decide to start their own dreams, and their own businesses. I wanted it to be something that would give them back a lot of what they give me.
They always told me: “Kari, get something of yours or something of your own, we would love for you to get a line of makeup, we would love for you to do something that had your name on it”… It is not a makeup line, it is a virtual clothing store for now, but it is like the way I express my love for them, choosing pieces that are pieces with which I I identify myself, I know that many of them will also enjoy them, and they will have something that they know that I chose with great affection for them.
-Are you designing your own line?
Karina Banda: My respects to all the people who are in this industry, because when I entered I realized that everything there is behind, but above all, also the responsibility, if there is something that I value a lot from my followers, it is their trust, and I could not recommend something to them, nor suggest they acquire something with which I am not sure that it is It is something with which they are going to be happy with the garment or with the piece…
The smartest thing I did was approach experts, with people who have known for a long time and have many years in this fashion industry, and let me guide you. Little by little, and as I learn more, I would love to be able to come up with something designed by me. All my seal, and all my essence, but yes that is a long process because clothing is basically our second skin, you with a garment express everything, your personality, also your feelings, situations you are experiencing, who you are… There is also part of the responsibility of choosing something from the heart.
-If someone enters your store virtual, what is found?
Karina Banda: You will find yourself wearing comfortable clothes, without losing the feminine look… Comfort today is not negotiable, after the pandemic we all look for and want comfort, when they see me tighter and In heels it’s because it’s part of my job, but I love to feel comfortable, I love to have loose clothes, clothes with which I can flow, with which I feel safe… You have to buy smart, pieces that serve you for different occasions . For example, to go to the beach or if you put some accessories on it you can use it to go to dinner or for a special occasion, that is also the idea, that the girls can give different twists, different uses to the garments, and get more out of it. take advantage of what they acquired.
-Accessible prices, a little bit of everything?
Karina Banda: I would say quite accessible, considering what it is. I am also a little ‘elbow’, I am one of those who likes to invest in shoes, and in a good bag, and the garment can vary, it is not necessary to invest so much money, I think, unless it is an extremely special occasion, I I’m going that way, that it be something that girls can buy, that is within their reach, and also with the ease in which you can choose to make four payments, without interest, I looked for all that because I want them to have the possibility of acquiring them.
-What is the motivation behind this?
Karina Banda: The pandemic brought many things, it brought losses because it brought me a loss, which hurts me today and I live with her, and this loss has been a very important motivation for me in this project that has a very beautiful and very special story and is dedicated to my uncle.
-Your uncle and that pen that reconfirms at all times that it is close…
Karina Banda: Yes, that’s why my brand is called Ave Concept. Bird is because I also believe that my uncle manifests himself through birds, and he tells me that he is with me and that he is in my life and that he is supporting me in everything. I also understood that women have to work on being this, on being birds and I mean being free from everything; feel free from the day you go for a walk and feel comfortable, and feel free with what you have on. From feeling free that you are not afraid to take a new job opportunity or that you are not afraid to take a trip that you have always wanted… Feeling free to fly in all aspects, to want to fly.
All women are birds, we are all different, there is not a ship that is the same, but each one has its own beauty and you see a bird and you will always find it beautiful, and one has a different plumage and the tone is different . We have the phoenix, those birds that rise from the ashes and are ready to fly again. I understood that this bird concept is something that I also want to motivate the girls a lot with. I’m going to tell you something that may sound a bit strange, when they say that a woman sees herself as very pretty, very empowered and they make a joke and say ‘En Perra’, I don’t want them to say it anymore, it’s ‘En Ave’, Now yes, wherever I want to go, right now I open my wings and fly, so put on your batteries.