Chipotle teamed up with upcycle designer Nicole McLaughlin and commissioned her to create cargo pants made from the popular burrito chain’s brown napkins.
The pants even have pockets , they can be converted into shorts by unzipping the lower half.
In an Instagram video, Chipotle shares how McLaughlin sews napkin by napkin to assemble the cargo pants.
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In the past, the designer has produced other original pieces h handmade, such as hats and vests from pieces of bread or other edible products, a glove from tennis balls, an undergarment made from a JanSport backpack, and shorts from bags of jelly beans.
Al Like the “water” glass candle, Chipotle’s napkin pants are inspired by a social media meme posted last year. Napkin Shorts were later added to the Chipotle Burrito Builder Experience in the Roblox video game last April and have become one of the most popular virtual items on the platform.
View this post on Instagram“With our commitment to sustainable food and fashion, Nicole was the perfect partner to help us tastefully and responsibly bring ‘Napkin Cargo Pants’ to life,” said Chris Brandt, Director marketing, in a statement.1999
For now, Ch’s Napkin Cargo Pants ipotle are unique. The restaurant chain will not sell or give away the napkin pants.
Last month, Chipotle launched a limited edition candle that looks like a glass of “water” but has a lemonade scent. The piece was inspired by an old trick of fans who often ask for a courtesy glass to serve a water and “accidentally” fill them with lemonade from the restaurant’s beverage station to taste their burrito or other food.
Last year, Chipotle launched a coriander soap, a fresh herb that is present in many of the menu items and one of the most debated ingredients among customers on social networks.
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The soap is inspired by those who claim that grass tastes like soap. Chipotle noted that approximately 4 to 14% of the population is “genetically programmed to experience a soapy taste when they eat coriander”.
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