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A few days before the start of the preseason, the NBA launched its new ‘app’ which will offer a more than exclusive experience to basketball fans, with “unprecedented” content such as access to behind-the-scenes teams and players, as well as special audiovisual material.

This ‘app’, which was created by NBA Digital in collaboration with Turner Sports and Microsoft, can be downloaded for free starting this Tuesday and its users will be able to enjoy the most current content of the teams, they will also be able to enjoy historical matches and the Finals played since the year 2000.

“Launching our new ‘app’ and digital platform is a key moment in our project to continue building and enhancing our offers for fans. We are excited to offer a revamped product that will enhance and personalize the way fans interact with the league on a daily basis,” said NBA CEO Chris Benyarko.

Furthermore, this platform includes the NBA League Pass, with which users can watch the games of the season at a much lower price than in previous years.

The classic package is sells for $19.99 dollars per month, with the possibility of seeing the entire season for $99.99 Dollars. The ‘premium’ package is sold for $19.99 dollars per month or per $99.99 dollars for the entire season.

Likewise, it was reported that this app will allow those who download it to create user profiles using the NBA ID. It will also offer exclusive promotions in collaboration with the sponsors and also on tickets for the games and many more prizes.

The intention of having the collaboration of Microsoft in the creation of this ‘app’ was to include an algorithm that will filter and recommend certain content to users according to their preferences.

Another important novelty will be the so-called ‘Gameday Experience’, which will allow fans for the first time to follow the press conferences before and after the matches live digitally.

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By Scribe