Manzanita Sol, PepsiCo’s apple-flavored Mexican soft drink, announced the start of the Day of the Dead celebrations with the launch of its campaign “Celebrate and Remember, an ode to memory and honor loved ones ”, with limited edition packaging and a total of $25,000 dollars in holiday grocery giveaways courtesy of Manzanita Sol, Pepsi Real Sugar and Crush.
As fans of the brand prepare traditional recipes and offerings for Día de Los Dead, Manzanita Sol wants to help make this year’s celebrations the biggest yet with $100 gift cards in 5 major cities across the United States (Chicago, Los Los Angeles, Phoenix, Houston and Dallas).
Consumers who find and share photos of limited edition Manzanita Sol, Pepsi Real Sugar or Crush bottles available at select stores can be entered to win a of gift cards to support your Day of the Dead festivities.
“Manzanita Sol represents a taste of home for many and this year we wanted to support fans’ Day of the Dead celebrations with our limited edition packaging that highlights the culture and meaning of this iconic holiday. Día de los Muertos is all about traditions and by covering food for our fans, we want to make it even easier for them to prepare their favorite family recipes for the day,” said Esperanza Teasdale, PepsiCo Vice President Multicultural and General Manager.
The brand turned to Mexican artist Totoi Semerena to design the limited edition packaging for Manzanita Sol, Pepsi Real Sugar and Crush. The Yucatan-born illustrator captured the vibrancy of the holiday with 3 new designs featuring celebrated Day of the Dead icons, including: Xoloitzcuintli, revered as the guiding spirit of the realm of the dead; La Catrina, one of the strongest and most recognizable symbols that represents the relationship that Mexicans have with death; and La Calavera, or skeleton, a playful symbol of life after death.
Fans in Chicago, Los Angeles, Phoenix, Houston and Dallas have until November 3 to participate by posting a photo of your limited edition Manzanita Sol, Pepsi Real Sugar or Crush on Twitter with #ManzanitaSol #Sweepstakes and @ManzanitaSolUS, or by submitting your photo via ManzanitaSolDDLM.Fooji.com, for a chance to win a $100 for your local grocery store.
Participating retailers based on the city include:
– Los Angeles – El Super y Superior
– Chicago – Cermak Fresca
– Fénix – Fry’s
– Houston/Dallas – HEB
No purchase is required to enter and the drawing begins at 12 am ET on 28/09/22 and ends at 11: 59 pm Open to residents entities of Los Angeles, CA; Chicago, IL; Dallas, TX; Houston, TX; and Phoenix, AZ who are 18 years old or older at the time of registration. You can register here.
The limited edition packaging is now available in select stores in 20 oz, 2 L bottles and 12 packs of 12 oz cans in the products Manzanita Sol, Pepsi Real Sugar and Crush Orange, Grapefruit and Strawberry.
100
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