When you don’t know where the compass is pointing, it is impossible to reach your goals. That is true in life and at work. What would you think if I told you that for a company to find its way to its goals, it needs corporate values? To create them, the owner must know what values govern his life. Because personal and business values must be related to be effective
What happens when the owner of the company is not aware of his values? Possibly, he will develop business based on what he learns and considers correct, leaving aside those that are really important in his life. Complicating its execution and compliance, there will also be greater probabilities of a disconnection between the company and the owner.
The problem is that not many entrepreneurs know what values govern their lives, causing them to not be clear why they do what they do. What do they do. That is, they know what their purpose is, why they get up every day, and why anyone should care. Self-knowledge is the key to developing a successful business; therefore, the leader must know who he is, where he is going and why.
Something that I have implemented in my company, for example, is that I know who I am and I like to form teams and promote the talent of others. So, among the values of my company will be teamwork and competitiveness.
Corporate values are important, because they allow a good business culture; encourage support among employees, reduce staff turnover, presence in social responsibility campaigns, grow relationships of trust with suppliers, partners, customers and employees.
These also work as a basis for establishing strategies of continuous improvement. For example, Viva Aerobus, with its Viva Flex+ strategy, which led it to win the Factor Wellbeing award for its support of the workforce. This company has among its values having fun and being highly effective.
The values are the base and the compass that will guide your company on the right path. To develop them, you must know which ones are really important to you. Find out how, with my successful business system.
Adriana Gallardo is an international speaker, author and leader of the Adriana’s Insurance emporium. Business and Life Coach, author and producer. Doctor Honoris Causa by the Executive University of the State of Mexico. She lives in California.IG @ adrianagallardo1