When the year was about to begin 1997 various specialists stated that young people born between 1996 and 1997 represented the opposite of the population groups that were part of the Baby Boomers and Generation X, this difference lay in their way of seeing the world and understanding it.
The young segment of that time was baptized as Millennials, since they would represent a new way of seeing the world based on technological changes and their relationship with the world. environment. Today those who are part of this generation are between 41 and 26 years.
Technological advances, as well as social coexistence brought with them the next population generation known as Generation Z, that is, all those born between 1997 and
, as has been made clear by the Pew Research Center, which has long studied the population changes.
Technology as a meeting point
Despite the fact that millennials and Generation Z are constantly being talked about, both the youngest working-age population groups, both are characterized by their skills in the use of technology and social media platforms.
Regardless of whether they are generations based on technology and connectivity, it is estimated that Millennials spend approximately 7.5 hours online. In contrast, Gen Z spends an average of hours.
Another differentiating factor between the two is the time they dedicate to their social media profiles. Millennials spend an average of one hour and 26 minutes on social networks, while members of the Generation one hour and 41 minutes.
The social networks most used by Millennials are Instagram, Facebook, Twitter and LinkedIn. Generation Z prioritizes Instagram, YouTube, Tik Tok and Snapchat.
Money and expenses
Despite having these skills both generations are characterized by having a financial deficit, not having property and being detached from material objects. Something that did not happen with the Baby Boomers and Generation X.
Regardless of the fact that both generations share technological skills, both are being marked for having a financial deficit, for not having property and being detached from material objects. Something that did not happen with the Baby Boomers and Generation X.
According to experts, the youngest Millennials are much more willing to spend for pleasure than to plan for the future, they tend to look for purchases that give them satisfaction and different experiences.
On the other hand, Generation Z, despite the fact that many do not have properties, is much more focused on saving and on practical and necessary purchases. The Pew Research Center says that this segment of the population spends less frequently, but when they do, they tend to prefer quality over quantity.
A meeting point between these two segments of the population is that they look for companies with a social and ecological conscience, since they keep in mind that the planet is at a critical point in the environmental field.
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