Twitter is offering significant incentives to advertisers to increase their advertising budget on the platform, after many companies suspended their ads on the social network due to the bumpy arrival of Elon Musk to the executive direction and his controversial changes to make the company more efficient.
According to information published by The Wall Street Journal, Twitter has come to offer advertisers that they commit to spending at least $100,000 dollars in advertising, another half million dollars for free.
The plan The company includes other promotions of this type, although with lower percentages, for advertisers with more modest investments, according to an email that was seen by the newspaper, which indicates that the offer is valid for operations that close until the end of 2022.
The arrival of Elon Musk to the executive direction of e Twitter has represented a series of actions that have caused different brands to stop advertising.
Since Elon Musk said he would buy Twitter, after a complicated negotiation process, the new CEO has taken a series of measures that have cast doubt on companies that used to advertise on the popular social network.
Mass layoffs, threatening ultimatums, erratic actions and more, have meant that not only internally there is uncertainty about the stability of the company.
Recently, the advertising giant GroupM, described Twitter as “high risk” and warned its customers not to buy promotions on the site.
GroupM, a world leader in buying media ads, works with companies such as Google, Coca-Cola and Unilever , and its decision joins that of other corporations of this type that recommend their clients to spend their advertising budget elsewhere.
According to NPR, in November the social network had already lost 000 of its 100 major advertisers, which this year alone had spent $750 million dollars.
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