Chipotle is kicking off 2023 with a new Lifestyle Bowl menu, which is inspired by wellness trends and consumer efforts to eat healthy. The new line of bowls was primarily inspired by Generation Z and Millennials.
Millennial consumers prioritize healthy, fresh and organic foods over processed foods, according to a report from the US Department of Agriculture. which exposes the purchase decisions of Millennial households compared to other generations.
“We created seven new Lifestyle Bowls that embrace the modern interpretation of wellness for Gen Z and millennials,” said Chris Brandt, Chipotle’s chief marketing officer.
Chipotle’s new line of bowls are menu items that are available in the US and Canada, exclusively through digital channels.
Chipotle’s Lifestyle Bowl 2023 line includes:
Balanced Macro Bowl: light white rice, black beans, chicken, vegetable fajitas, fresh tomato salsa, guacamole, extra romaine lettuce (61g carbs, 45g protein, 33g fat).
Full Vegetable Bowl: white rice, black beans, vegetable fajitas, fresh tomato salsa, chile salsa and grilled corn, guacamole.
Healthy Bowl: Supergreens Mixed Lettuce, Chicken, Veggie Fajita, Fresh Tomato Salsa, Guacamole.
Grain Freedom Bowl: Mixed Supergreens lettuce, chicken, red chile tomatillo salsa, fresh tomato salsa, sour cream, cheese.
High Protein Bowl: White rice, black beans, double chicken, red chile tomatillo sauce, cheese, romaine lettuce.
Plant-Fed Bowl: Supergreens Mixed Lettuce, White Rice, Sofritas, Vegetable Fajita, Fresh Tomato Salsa, Chili Salsa & Grilled Corn, Guacamole.
Go Half Veggie Bowl: 1/2 Chicken, 1/2 Stir Fry, Supergreens Mixed Lettuce, White Rice, Veggie Fajita, Fresh Tomato Salsa, Chili Salsa & Grilled Corn, Sour Cream.
Chipotle’s new line of Lifestyle Bowls is being promoted via Snapchat, where the company created a “wellness-inspired” augmented reality lens to, according to the chain, encourage fans to maintain healthy habits.
Chipotle notes that the augmented reality lens encourages fans to “move the body and calm the mind.”
The restaurant chain will give free guacamole to 100,000 consumers who complete challenges with the augmented reality glasses that will launch on January 13, also known as Quitter’s Day, the day people are most likely to lose restaurant resolutions. new Year.
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