They say that “when the river sounds it is because it carries water”, and the popular saying applies because it is beginning to be heard that Tinder will have a $500 version, which has made many people wonder, what does the popular dating application do? ?
In information released by CNN, Sangeeta Singh-Kurtz and Lakshmi Rengarajan, co-hosts of the podcast “Land of the Giants: Dating Games”, told Jon Sarlin of “Nightcap” that Tinder is looking to improve its subscription levels, but the question arises. He doubts if people are willing to pay a fee of $500, which is what it is rumored to cost.
“Will be worth?” Was what the CNN journalist asked.
The hosts of the site that explores the modern landscape of dating via app, gave their point of view. They commented that Tinder wants to improve its subscription levels, but Match Group, the company that owns the dating application, has not given details of what benefits this option will include, but that the action could make sense.
The experts say that Tinder is a business model that is based on subscriptions and purchases within the application, which they describe as “superpowers” and work because they say they give users an advantage in the game and they as a company make them earn a lot of money. .
Sangeeta Singh-Kurtz recalled that the application, for example, earned about $1.8 billion in 2021, thanks to these types of purchases. But if it helps users to be more effective in achieving their goals, that is already a more difficult question to answer.
“We’ve talked to hundreds of them and most people don’t think paying helps much. They feel like they are throwing money away,” Sangeeta said.
For her part, Lakshmi recalls that the application is a subscription model and that people are paying, because there are users with “high intention”, so Tinder changed the game for everyone: “It was free, it was on your phone, so there was a new group of people going on dating apps.”
Lakshmi says it makes sense that they brought everyone something for free, becoming “dependent on her” and “now it’s time to pay the charmer” because users need the app, because they don’t know how to meet people anymore. otherwise.
We will have to wait for the media announcement to find out if people pay $500 dollars for the service or turn to the elderly to find out how to fall in love the old-fashioned way.
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