Premio Lo Nuestro 2023 gave “El Señor de los Cielos” a fatal shot, doubling it in ratings on the night that Univision celebrated the 35th anniversary of this party where music is honored.
In a night full of musicals, and three tributes to three different genres, the public once again gave him not only their support, but also redoubled the bet and made them double the rating of Aurelio Casillas that same night.
According to the numbers released by Nielsen, the official rating measurer, in the segment of the public that goes from 18 to 49 years old, ‘Premio Lo Nuestro’ averaged 885 thousand, while ‘El Señor de los Cielos’ dropped to 571 thousand.
In the age group in general, which covers those over 2 years of age and older, the Univision award reached a historic number of 2 million 200 thousand, while the Telemundo narco-series was half that: 1 million 200 thousand.
What happened to the magenta carpet called ‘Night of Stars’? Although a little less than the award, it was also ranked number one in the rating compared to Telemundo’s ‘La Casa de los Famosos 3’.
How were the magenta carpet numbers? According to Nielsen, among the public between the ages of 18 and 49, ‘Noche de Estrellas’ averaged 650,000, while ‘La Casa de Al Lado 3’ reached 402,000.
In the case of the general public, the parade of stars on the carpet at the Univision awards reached a previous record figure of 1 million 7 thousand. While the Telemundo reality show averaged 1 million 100 thousand.
Beyond what captivated the award hosted by Alejandra Espinoza, Adrián Uribe, Paulina Rubio and Sebastián Yatra, these numbers show an important trend that Latinos choose TV again and that this time they said yes to some awards as it was the case, a few months ago, of Latin Grammy.
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