H&M USA announced that it has expanded its assortment of plus sizes, with products ranging up to 2XL in stores for women and men and up to 4XL online for women and 3XL for men.
In a statement, H&M US says it is taking steps to make the brand more inclusive of the plus-size community by having an explicit focus on offering a fuller and more diverse assortment of sizes for all body types.
“As a values-driven company committed to inclusion and diversity, H&M USA is proud to partner with founder, activist, and model Tess Holliday to use her extensive industry knowledge, personal experience as a plus-size shopper, and advocate to affect change within the company”, says the company’s letter.
The clothing store explains that Holliday was consulted to ensure that H&M US is equipped with the tools, information, education and support to help mitigate bias, enhance inclusion and promote diversity, from design ideas, product development, marketing and communications.
“H&M embraces inclusion as a business imperative. H&M’s evolution and progress in extended sizes reflects our commitment and focuses on the challenges it faces, the progress made and more progress to come,” said Donna Dozier Gordon, H&M Director of Inclusion and Diversity for the Americas Region. . “We are proud to work with Tess, who has been instrumental in helping us ensure we deliver an inclusive customer offering and experience.”
H&M US and Holliday have worked for months to identify specific areas for improvement in making fashion accessible to all customers.
“Fashion must be accessible and inclusive,” said Tess Holliday. “Throughout my career, I have strived to make impactful change in the plus size industry in a real and lasting way. Together with H&M US, we are democratizing the fashion industry here in the US. I am delighted to take on this role and continue to show everyone that plus size fashion does not mean sacrificing style.”
In addition to its extended sizing range, H&M recently introduced a new denim collection, Curvy Denim, whose sizing focuses on fit and shape rather than size and accommodates a curvier body shape by including more room in the pockets. hips and thighs.
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