Wendy’s has more than 7,000 branches around the world, but few people have noticed a detail in its logo. Its design was created in 1969 by company founder Dave Thomas, using his daughter, Melinda Lou ‘Wendy’ Thomas, as a model when she was eight years old.
Wendy’s has more than 7,000 branches around the world, but few people have noticed a detail in its logo. Its design was created in 1969 by company founder Dave Thomas, using his daughter, Melinda Lou ‘Wendy’ Thomas, as a model when she was eight years old.
The image of the girl along with the name was present on the company’s packaging from 1969 until 2013, the year in which a change was made to both the face and the name.
It was when this change was made that many people began to notice a strange detail in the word Wendy’s. It was when this change was made that many people began to notice a strange detail in the word Wendy’s.
And it is that, before the change, the name is written with a combination of lowercase and uppercase words. That is to say: WEnDy’S.
Many people have been looking at the same name for 45 years and never realized that the ‘n’ and ‘y’ were lowercase and the rest were uppercase.
It is not known why Wendy’s decided to put both lowercase and uppercase letters in the name from the start, although it has been theorized that it was to create a more balanced design.
Currently, after the renewal of the logo in 2013, only the first letter is uppercase, and the rest are lowercase.
It should be noted that Wendy’s is not the only company that has made this design choice, since 7-Eleven also mixes lowercase and uppercase letters in its name.
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