Forbes listed the companies most distinguished for their social impact, where REI, one of the largest retailers of outdoor equipment in the United States, earned first place.
“Companies looking to earn and maintain consumer trust need more than high-quality products or services. More than ever, consumers judge the values and impact of a brand beyond the market”, Forbes pointed out in its ranking.
Today consumers increasingly demonstrate that they care about the social responsibility and environmental initiatives of a company.
“Efforts that have some connection to the business’s product or service offerings are likely to be perceived by consumers as more authentic extensions of the business,” said Debika Sihi, an associate professor of economics and business at Texas Southwestern University.
And to showcase companies that do well at doing good, Forbes, together with HundredX, created the inaugural edition of “America’s Best Brands for Social Impact.”
To create this list, more than 100,000 consumers were surveyed to rank 300 brands, with participants rating them in four categories: overall brand values and trust, social stances, sustainability, and community support.
Forbes and HundredX have collected nearly four million ratings on more than 2,000 unique brands. The list features the brands that are most admired for doing good across all sectors, including the environment, social issues and their local communities.
Top Ten of the best brands for social impact, according to Forbes:
Brand: (1)REI
Activity: Retailer of clothing, footwear, sports equipment
Country: United States
Make: (2) Subaru
Activity: Car brands
Country: Japan
Brand: (3)HEB
Activity: Grocery Store
Country: United States
Brand: (4) Trader Joe’s
Activity: Grocery Store
Country: United States
Brand: (5)Sony
Activity: Electronic brand
Country: Japan
Brand: (6)Apple
Activity: Electronic brand
Country: United States
Brand: (7) Publix Super Markets
Activity: Grocery Store
Country: United States
Brand: (8) USAA
Activity: Insurance
Country: United States
Brand: (9) Harley-Davidson
Activity: Motorcycles
Country: United States
Brand: (10) Wegmans Food Market
Activity: Grocery Store
Country: United States
To see the complete list, go here.
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