Axios and the Harris Poll compiled their list of the 100 most reputable companies in 2023, with Patagonia topping this year’s distinguished list.
The American outdoor clothing company markets itself as sustainable, and according to the study, it earned the following marks:
Character, 82.2 points (#1 on the list)
Career, 85.2 (#1)
Trust, 82.7 (#6)
Culture, 83.5 (#3)
Ethics, 83.3 (#1)
· Citizenship, 81.2 (#1)
Vision, 83.3 (#6)
Growth, 84.3 (#2)
· Products and services, 87.0 (#1)
This survey is the result of a partnership between Axios and the Harris Poll to measure the reputation of the most visible brands in America, based on 20 years of Harris Poll research.
The Axios Harris Poll 100 is a ranking of the company reputations that are most on the minds of Americans, using a framework that Harris has used since 1999.
The rankings are based on a survey of 16,310 Americans from a nationally representative sample, where the public is asked about companies that excel or fail in society.
Americans are asked which two, in their opinion, stand out as having the best reputation today and which have the worst. All nominations are compiled into a list to determine the “most visible” companies. Subsidiaries and brands are counted within the parent company to create a total number of nominations for each company.
Respondents ranked the 100 most visible companies across nine reputation dimensions to calculate the company’s Reputational Quotient, or RQ, score for inclusion in the Axios Harris Poll 100.
Top Ten of the companies with the best reputation:
(1) Patagonia, 83.5 points
(2) Costco, 82.1
(3) John Deere, 82
(4) Trader Joe’s, 81.7
(5) Chick-fil-A, 81.4
(6) Toyota Motor Corporation, 81.0
(7) Samsung, 81.0
(8) Amazon.com, 80.7
(9) USAA, 80.6
(10) Apple, 80.6
To consult more details about methodology and complete list, enter here.
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