The Jeep brand, which celebrates more than eight decades of presence in the automotive market, was once again named America’s Most Patriotic Brand this year.
For the 22nd consecutive year, the brand earned that recognition, according to the Brand Keys Most Patriotic Brands survey, where surveyed consumers rated the brands that best embody the value of patriotism in 2023.
The origins of the Jeep brand date back to 1941 with the birth of an iconic 4×4-capable vehicle that was specifically requested by the US military. Since then, the Jeep brand has become synonymous with freedom and adventure. outdoors all over the world.
“Being recognized as America’s Most Patriotic Brand for the past 22 years is a testament to our passionate Jeep community and all those who protect America’s independence,” said Jim Morrison, senior vice president, Jeep Brand, North America. North.
To determine the 2023 rankings, Brand Keys surveyed more than 5,800 consumers, ages 16-65, classified by gender and political affiliation, evaluating 1,172 brands in 131 categories.
“It’s great when a brand like Jeep represents something important and meaningful to consumers,” said Robert Passikoff, president of Brand Keys. “Patriotism is one of the most powerful values out there…Consumers know it, consumers feel it.”
Relevant facts about Jeep in 2023:
· The Jeep brand retains the No. 1 position as America’s Most Patriotic Brand in the annual Brand Keys survey.
· The Jeep brand and USO (United Service Organizations, Inc.) renew their partnership, marking 15 years together in support of the country’s armed forces and their families.
· The brand also offers a Military Incentive Program.
· The Jeep Brand is donating a portion of the proceeds to military charities with every Freedom Edition sold.
· American flags are featured prominently on the doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, build and drive the vehicles.
· The 2023 Jeep Freedom Edition honors those who serve in the US military with unique military-themed decals and insignia and prominent features for the road and trail, honoring the perseverance of brave service members.
The off-road capability of the legendary Jeep brand is bolstered by a global electrification initiative that is transforming the 4xe into a new 4×4 in pursuit of the brand’s vision of Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025.
The Jeep brand and the USO took the opportunity to make an announcement as part of the 4th of July celebrations: “Over the years, through many campaigns, sponsorships, events, and in-kind donations of vehicles and other support, our association with the mission of the USO has helped service members stay connected to family, home and country,” Morrison said. “And to celebrate the 4th of July, we wanted to do something extra for our military members by increasing the brand’s military discount for 10 days, July 1-10, to $2,000.”
Keep reading:
Watch the 2021 Ford Bronco and Jeep Wrangler Rubicon climb a giant rock
· Why Jeep could stop calling its trucks Cherokee?
Jeep to lay off 1,350 employees over high electric vehicle costs