The Spanish LaLiga will change its name from next season after reaching an agreement with a famous video game company.
From the beginning of the 2023-2024 campaign, the competition of the first division of Spanish football will begin to be called LaLiga EA Sports.
In addition, the second division of the Spanish competition will also undergo a modification, and will begin to be called LaLiga Hypermotion.
This agreement between LaLiga and EA Sports will last for five years and the competition will receive more than $30 million dollars annually.
The agreement not only seeks to change the name of LaLiga, but also “to change the way in which football is enjoyed.”
To this end, new graphics will be implemented, inspired by the world of videogames, which will make them much more dynamic, as well as the introduction of new perspectives in the images of the broadcasts.
“We want to blur the lines between digital and real football,” said David Jackson, vice president of EA Sports, during the gala presentation of the new name and image of LaLiga.
“Today we begin a new era that will bring about a revolutionary change for both Spanish football and the industry. And we do it surrounded by clubs and strategic partners like EA Sports, without whom none of this would have been possible. Together we want to offer a better football for society and a better society for our football”, said the president of LaLiga, Javier Tebas.
With information from EFE.
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