By gerardo romero
Aug 25, 2023, 16:40 PM EDT
The Mexican driver of the Red Bull team, Sergio ‘Checo’ Pérez, starred in a rather complicated first half of the Formula 1 world championship season, having been off the podium in a total of five competitions. However, he remains in the second position of the championship thanks to the two victories he achieved in the first championships.
Despite these results and the criticism he has received from sports specialists, the Mexican has been able to win the affection of the fans of the Austrian team and they want him to perform better in order to get closer to his teammate, the Dutchman. Max Verstappen.
A fact that supports the support that his followers are giving him has been reflected in the sales of the articles and it is that the consultant and speaker, Alberto Tello de Meneses, announced on his social networks that the Aztec runner far exceeded your partner’s sales.
🧵 VER’s special edition cap for his local race in Zandvoort looks like another of the great commercial failures that @redbull has generated along with the million-dollar investment made to make VER his multiple world champion.
At this time, the website itself… pic.twitter.com/1Gltz3HOEm
– Alberto Tello de Meneses (@ATellodeMeneses) August 23, 2023
According to the information provided by the Castore website, with any purchase made of more than $60 of Verstappen accessories, they send you the product for free and also give you the special edition Dutch Grand Prix cap. ,
“At this moment, Castore’s own website for minimum purchases of £50 in Red Bull products not only gives you free shipping, but also gives you the commemorative cap when the event has not even passed,” he explained.
“It should be noted that these types of activations could be more common with higher purchase amounts and at the rate of a surplus of product when the event is over, but when they are applied early worldwide, including their own market in the Netherlands, which is where presumably full price organic consumption is given, giving it away for free is radical and an absolute red flag; while thinking that giving it away discreetly is a “strategy” so that everyone has a ‘super Max’ product, it is already too elaborate and not very viable construction”, added the specialist.
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