By Jorge Vazquez
07 Oct 2023, 08:00 AM EDT
Mark Zuckerberg’s Meta wants to offer an ad-free version of Facebook and Instagram in Europe, a privilege for which users will have to pay.
According to The Wall Street Journal, Meta plans to submit the proposal to the European Commission and Ireland’s Data Protection Commission (DPC), despite uncertainty over whether it will meet European regulators’ expectations and user acceptance. of the old continent.
With this measure, Zuckerberg is joining the streaming companies and other social networks that want to apply more costs to users so as not to see advertising. Netflix and Amazon announced similar measures, while Elon Musk also wants X’s followers to contribute to the company’s profits.
Apparently the advertising scheme is no longer enough to generate resources and businessmen want to continue making record profits at the expense of users.
Meta aims to include two options for Europeans, one is to continue using social networks for free, as before, but flooding the social network with personalized ads. And the other is to subscribe to a version of Facebook and Instagram without advertising, where those who are able to do so will pay to not see advertising.
Prices
According to the report, users who choose to subscribe from the desktop web versions will pay around 10 euros per month, while those who choose to subscribe through the iOS and Android mobile applications will have to pay about 14 euros per month.
As if that were not enough, Zuckerberg’s company is considering the possibility of charging an additional 6 euros for each profile linked to a user account, so if a subscriber wants to have multiple profiles without advertising on both social networks, they would have to pay a fee. extra for each one.
Meta’s people detailed the plan in meetings in September with European privacy regulators for approval.
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