By Raúl Rodríguez Cota
Feb 28, 2024, 18:21 PM EST
In Mexican restaurants in the United States, there is a very special custom that catches your attention: they give you free tortilla chips and salsa.
This detail, far from being a mere act of generosity, is actually an intelligent tactic that mixes a little psychology with strategies to win in the market.
And it is designed to make people feel better served and, at the same time, so that the restaurant earns more money.
Paradoxically, while in Mexico it is not customary to serve chips and salsa for free, in the United States customers expect it to be done, so for restaurants, it is a way to meet what customers expect and stay up to date. par with the competition.
Chips and salsa don’t just serve to have something to snack on while you choose your dish, since their mix of salty, crunchy and spicy flavors make you thirstier.
This makes you more likely to order drinks, especially those that make more profit for the restaurant, such as cocktails and other specialty non-alcoholic drinks.
In this way, chips and salsa become a tool for the restaurant to increase its average sales per table.
Plus, being able to snack before the main course makes the restaurant experience feel better, as customers stay happy and less impatient while waiting for their food to arrive.
This gift is something that customers really value, and they often appreciate it by leaving better tips. In addition, it makes them want to return to the restaurant and continue being loyal customers.
In a sector as competitive as restaurants, small differences such as offering chips and salsa at no extra cost can mean a big advantage.
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