Controversial content of the video for Sporting de Gijón's “Women's Day” receives strong criticism

This Friday, March 8, “Women’s Day” is celebrated worldwide and for this reason Real Sporting de Gijón, a Spanish Second Division team, published a video on their social networks.

But the audiovisual piece, which was intended to be part of this special day, received strong criticism for the appearance of a fan of the club carrying out tasks with a brush and a bucket at the El Molinón stadium, before drawing the female symbol in the center. of the field.

The attempted tribute surpassed one million views in a few hours, but received criticism for its interpretation.

“A symbol that unites us generation after generation,” wrote the X account (formerly Twitter) of the red and white team along with a purple heart. In the images you can see a young woman dressed in the Spanish team’s clothing while she is kneeling on the grass lining up the markings on the playing field.

Afterwards, she grabs a line drawing machine and completes the symbol under the center circle. On social networks it was clear that the impact that this spot sought to generate was not understood and many viewers have considered the way of representing this message to be inappropriate, pointing out that it reinforces gender stereotypes.

“A poorly executed idea” responded the team

The communications team considered withdrawing the campaign, but rejected that idea and preferred to defend their work and explain their motivations. In addition to assuming the downpour.

After the controversy that arose, Carlos Andrés Llamas, Director of Communication at Sporting de Gijón, has assumed responsibility for the controversial 8M video released by the red and white club on the occasion of International Women’s Day.

“I am responsible and I accept the error in the video published today. The idea arose to show how our player draws the symbol of Venus in El Molinón, with all the visual force of that image. In that process you had to erase the whitewash from a line and that is the initial part of the video. To then be able to paint the symbol so that it could be seen clearly and sharply from an overhead plane. In any case, it was an unnecessary sequence. A poorly executed idea. I apologize.”

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