Market Force’s latest research on grocery retailers suggests that consumers are still focused on prices and promotions, but that slowing inflation has allowed them to also choose grocery stores based on convenience, cleanliness, , the variety of products and the merchandise available.
According to the study, HEB, Fry’s, King Soopers, Brookshire Grocery and Food Lion rank at the top of consumer preferences and receive the largest share of consumer spending across more than 40 grocery brands named in the report. .
“Interestingly, ‘loyalty’ to a grocery brand does not necessarily translate into greater proportional consumer spending. Trader Joe’s, Wegman’s, Publix, ALDI and Sam’s Club rank high on Market Force’s Loyalty Index, but consumers who use these brands spread their money across groceries,” Market Force says.
From a consumer experience perspective, Wegman’s, Publix, Trader Joe’s HEB and Sam’s Club rank near the top of the grocery list and receive high marks in several experience categories.
For these grocers, the shopping experience clearly drives stated loyalty. Consumers’ disconnect between loyalty and wallet share implicates the economic side of the experience, where value clearly drives wallet share for the top contenders.
“Value here is defined as: good sales and promotions, good value for money spent, and good loyalty and rewards programs,” the report states.
Finally, in terms of brand image, consumers give high marks to Trader Joe’s, HEB, Grocery Outlet, and Amazon Fresh.
The grocery sector is very competitive and major retailers continue to invest and grow. For more information about the ranking study, go here.
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