By Jorge Antonio Vázquez Buendía
May 28, 2024, 09:35 AM EDT
Walmart+ announced it is partnering with Pawp to introduce a new telehealth benefit to its pet-owning members. Starting later this year, Walmart+ members will have 24/7 virtual access to Pawp’s team of veterinary professionals.
This new benefit provides free pet health service for Walmart+ members during a time when the costs of traditional veterinary services are rising and access to care has become increasingly difficult.
Walmart+ initially piloted Pawp as a limited-time offer last year, knowing that more than 75% of its members are pet owners. The pet telehealth service quickly gained popularity among members, boasting a high redemption rate and becoming Walmart+’s most successful limited-time offer in 2023.
“Our focus has always been to evolve Walmart+ in a way that puts our members first. Seeing how well Pawp was received as a limited-time offer, we knew it was a valuable addition that would enhance the Walmart+ experience,” said Venessa Yates, senior vice president and general manager of Walmart+.
Pawp is a leading digital health clinic and telehealth platform for pet owners that connects them with veterinary professionals. The platform offers expert support, whether it’s a second opinion or general guidance.
Key features of Pawp for Walmart+ members include:
Affordable care
Pawp is offered as a free pet telehealth service in the Walmart+ benefit suite, saving members $99 on the cost of a standalone Pawp membership.
Expert support
Veterinary team comprised of hired and in-house trained veterinarians and licensed veterinary technicians, each with at least five years of clinical experience.
Access at all times
24/7 access to licensed veterinary professionals via text and video. Unlimited on-demand virtual visits providing expert advice.
Custom plans
Actionable post-visit care plans with product recommendations.
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