Campaign launched to promote longer, healthier lives for all New Yorkers

The New York City Department of Health this week launched a campaign promoting the city’s health agenda that aims to promote longer, healthier lives. The campaign, which provides New Yorkers with helpful tips for leading healthier lifestyles, will run for four weeks.

“Creating a healthier city is a team sport and will require all of us working together, including all government agencies, private sector partners and our vibrant philanthropic and nonprofit institutions,” said Health Commissioner Dr. Ashwin. Vasan. “Above all, it will take everyday New Yorkers to get involved and take charge of their health, which is what this campaign is really about. “We are very excited to collaborate with residents in the coming weeks to promote healthier and longer lives in our city,” the official added.

HealthyNYC seeks to extend the average life expectancy of New Yorkers to record times. Introduced last fall, HealthyNYC sets ambitious, measurable goals to reduce the impacts of the leading causes of premature death, risk factors and excess deaths, including chronic and diet-related diseases, detectable cancers, overdoses, suicide, maternal mortality, violence and COVID. -19.

Overall, the campaign aims to extend the average life expectancy of New Yorkers to 83 years by 2030, with gains across all racial and ethnic groups, and is supported by Local Law 0093-2024, passed in March. The HealthyNYC life expectancy agenda must be reported and updated every five years.

In support of HealthyNYC, ads will be placed in subway stations and through NYCLink, neighborhood displays will be available in grocery stores, salons, supermarkets, television, radio, social and digital media, and newspapers in all 13 languages. main ones in the entire area. The citywide campaign will remind New Yorkers that being healthy and living life as the best version of yourself can be achieved with simple, doable behavior modifications.

The HealthyNYC plan aims to regain years of life lost during the COVID-19 pandemic due to the virus and other causes and surpass life expectancy than it was before the pandemic, in an era of stagnating or declining hope of life throughout the United States. Between 2019 and 2020, overall life expectancy across all demographic groups fell to 78 years. Life expectancy in New York City has begun to improve, declining 2.7 years between 2020 and 2021; However, life expectancy remains far behind 2019. These impacts have also not been felt the same, as life expectancy fell to 76.1 years among Black New Yorkers in 2021, compared to 81.8 years among white New Yorkers.

The objectives of the campaign for 2030:

• Reduce cardiovascular disease and diabetes by 5 percent;
• Detectable cancers, including lung, breast, colon, cervix and prostate, by 20%;
• Overdose deaths by 25%;
• Deaths by suicide by 10%;
• Deaths due to homicide by 30%;
• Pregnancy-associated mortality among black women at 10%; and
• Annual deaths from COVID-19 by 60%.