By The newspaper
05 Jul 2024, 08:00 AM EDT
TelevisaUnivision New York has named Rich Lacourciere, who has an impressive background in multimedia sales and a proven track record of success at leading media companies, as the new Director of Revenue for the Northeast region. This strategic appointment seeks to further solidify TelevisaUnivision New York’s position as a market leader.
According to a statement from the consortium, Lacourciere will bring a fresh perspective and innovative ideas to the team. His experience in television, radio and digital sales makes him the perfect candidate to drive revenue growth and create new opportunities for brands to connect with the rapidly expanding U.S. Hispanic consumer market.
“I am very excited about this new chapter in my career and the incredible opportunity to engage clients with the trusted brands of TelevisaUnivision New York,” said Lacourciere.
In his position, the new executive will oversee digital advertising, radio and television sales and will report directly to Antonio Román, executive vice president of local media sales, and Roberto Yañez, regional president and general manager.
An industry veteran, Lacourciere joins TelevisaUnivision with a successful career in multimedia sales, most recently at Fox Corp. His resume includes prominent positions at ABC, CBS, Tribune/Nexstar and Katz Media Group.
Rich graduated from Long Island University and resides in Huntington with his children Alicia and Matthew.