By Jorge Antonio Vazquez Buendia
03 Aug 2024, 11:41 AM EDT
Walmart recently announced its latest No Boundaries brand transformation, which will offer 80% of the assortment for under $15, including many pieces for just $5, such as crop tops, shorts, shirt dresses and graphic tees.
The $2 billion young adult brand will offer customers a modern, relevant and youthful assortment featuring new fabrics, shapes and styles at great value prices, just in time for the back-to-school and back-to-college shopping season.
To refresh the young adult fashion brand, Walmart hired an expert design team with years of experience creating products for Gen Z customers. This marks the first time Walmart has dedicated fashion designers to the No Boundaries brand and reflects a major shift in how the retailer thinks about building and reintroducing a cohesive brand that speaks directly to the Gen Z customer.
“Refreshing our private label portfolio is central to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but with the next generation of Walmart shoppers,” said Jen Jackson Brown, senior vice president of Walmart U.S. fashion brands.
“Walmart has a huge opportunity to reach a Gen Z customer with a brand that has incredible style at incredible prices. We have 145 million American customers who shop with us in stores and online every week, and the new No Boundaries brand is designed and marketed with the intention of reaching this young adult audience by focusing on fit, quality, style and fabrics that resonate with them,” Jackson added.
The new No Boundaries line includes 130 pieces spanning women’s and men’s apparel. Style highlights include modern new shapes like baggy jeans, drop shoulders, cropped tees and oversized tracksuits, as well as new high-quality fabrics like seamless stretch, durable mesh, luxurious fleece and authentic denim.
With options for every body type, Walmart also developed the fit of the No Boundaries line to be more inclusive, ranging from XXS to 5X in young women and XS to 3X in young men.
Keep reading:
· Beauty products at Dollar Tree are $20 cheaper than on Amazon
· 10 Dollar Tree Products Experts Pick to Buy
· 7 new cleaning products available at Dollar Tree at an unbelievable price