Costco is known for offering quality products at competitive prices, and its liquor selection is no exception.
Behind the popular bottles of the Kirkland Signature brand, there are secrets that few know, from collaborations with renowned distilleries to the possibility of finding rarities on their shelves.
Here are five facts that could change the way you shop for liquor at Costco.
1. Kirkland Signature Premium Liqueurs
Although Costco does not produce its own spirits, it does partner with prestigious distilleries to create its Kirkland Signature line of products.
For example, Kirkland Scotch whiskies are made by Alexander Murray, while XO Cognac is produced by the renowned French company Peyrat-Associés & CIE.
These partnerships ensure that Kirkland spirits maintain a standard of quality, without the buyer having to pay a premium price for a well-known brand name.
2. Reduced profit margins
Costco distinguishes itself by offering liquor at lower prices than most stores.
This is because the store applies a significantly lower profit margin, between 10% and 14%, compared to the industry average, which ranges from 25% to 45%.
By purchasing in bulk and directly from producers, Costco is able to offer these savings to its customers.
3. Secret codes on price tags
If you’ve ever wondered if a liquor at Costco is on sale, the clue is in the final numbers on the price.
If the price ends in .97, it means the item has been discounted.
4. The “asterisk of death”
If you see an asterisk in the upper right corner of a liquor price tag, that means the product is on sale and may not be available again.
However, this doesn’t always mean it will disappear forever, as it might come back in different packaging or in a different season.
5. Rare bottles at incredible prices
Costco doesn’t just sell regular liquor, you can also find rare bottles at surprising prices.
Some customers have reported finding Blanton’s bourbon for $60, when it normally costs $150.
Other finds include Hibiki 21-year-old Japanese whiskies and Porfidio “The Maximus” Añejo Extra tequilas. Keeping an eye out for these gems may be worth the effort.
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