By Deutsche Welle
Aug 23, 2024, 12:36 PM EDT
The Chinese fast fashion company Shein sued his rival on Tuesday (08/20/2024) Temu in the United States for copying its designs – precisely what well-known brands accuse it of – and requested a jury trial to determine compensation for damages.
According to the 80-page lawsuit, filed in a Washington DC court, Shein accuses Temu of carrying out a “plot” of theft of industrial secrets, forgery, violation of intellectual rights and misleading advertising to “infiltrate” the United States, and claims that its rival loses money with each purchase.
“Temu lures US consumers to download and use its mobile app with the promise of extremely low prices, but Temu does not make any profit from the sale of these products, which are so cheap that they must subsidize each sale, losing money on each transaction,” he alleges. Shein.
Shein says that Temu It encourages sellers on its platform to infringe intellectual property, sell counterfeit or low-quality products, controls the prices of these goods and also prevents them from being removed if it is admitted that they are copies. Apart from that, it accuses its rival of “theft of secrets” by an employee, which allowed him to identify the best-selling products on the platform. Shein along with internal pricing information.
In parallel, Shein has been facing accusations for years of copying designs from well-known fashion brands such as H&M, Ralph Lauren, Adidas either Pumaas well as artists.
This is not the first time that Chinese e-commerce platforms have battled in the US through their corporate parents, as at the end of 2023 Temu He already accused Shein to infringe its copyright and intimidating its suppliers into exclusive deals.
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