bofa-to-open-more-than-165-financial-centers-for-clients-to-speak-with-advisorsBofA to open more than 165 financial centers for clients to speak with advisors

Bank of America (BofA) announced that it is on track to open more than 165 new centers in 63 markets by the end of 2026, including nearly 40 this year. This adds to the more than 100 centers the company opened in the past two years.

Over the past 10 years, the bank has been expanding its network of financial centers, opening branches across the country in new and existing markets.

“We are reaching more and more customers through the expansion and modernization of our financial centers,” said Aron Levine, president of Preferred Banking at Bank of America. “While most customers use our digital capabilities for their daily banking, they visit our centers to discuss their more complex financial needs in person and receive advice on their life priorities and financial goals.”

Bank of America Castro Financial Center in San Francisco, CA, before and after renovation. (Image: Bank of America).

Open in Louisville

Bank of America continues to expand its retail banking presence in Kentucky, with its first financial center opening in the Louisville area today and a second center set to open on Oct. 7. In total, the company plans to open five financial centers in the Louisville market by the end of 2025.

The bank’s first financial center in Kentucky opened in Lexington in 2021. This latest expansion will bring its total number of financial centers in the state to 10 by the end of 2027. BofA currently serves nearly 95,000 consumer and small business customers across Kentucky through existing centers, along with clients of its well-established Merrill Wealth Management business and corporate and commercial banking clients.

Expansion and investment in progress

BofA’s financial center expansion began in 2014, and over the past 10 years, the company has invested more than $5 billion in its centers. Later this year, the bank will celebrate the 10th anniversary of the opening of its first financial center in Colorado (where it now has 32 centers) and the fifth anniversary of its first center in Ohio, where it now has 54 centers.

Earlier this year, the bank completed the renovation and modernization of its financial centers across the country. Through this effort, more than 3,000 existing centers were renovated to create offices and meeting spaces for customers to speak with financial specialists, facilitate access to state-of-the-art technology at the front of the centers, and ensure that customers have a consistent, modern experience at each center.

As part of these renewal efforts and a partnership with ArtLifting, more than 1,500 financial centers now feature artwork by artists living with disabilities or affected by housing insecurity.

Financial centers align with customer behavior

With more than 95% of customer interactions taking place on the bank’s digital platform, Bank of America has adapted its financial centers to focus on meeting spaces where customers can have in-depth conversations about their finances.

Over the past year, customers made nearly 10 million appointments with specialists at financial centers. Nearly 20% of these appointments were meetings between customers and financial solutions advisors to discuss investments. This helped boost assets in Bank of America’s consumer investment business to record levels.

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By Scribe