Consolidating his status not only as one of the most influential figures in urban music, but also as an icon of style and culture, Peso Pluma became the new ambassador of the YSL Beauty brand by participating in a campaign for the MYSLF fragrance, This was announced by the singer through his social networks.
This news has generated a stir among his admirers, who see in this appointment a perfect fusion between fashion and the artist’s authenticity.
With a photograph by Zoey Grossman, the star of the lying corridos caught everyone’s attention when posing with her characteristic grimaces, dark glasses and the bottle of MYSLF, stating in the description that it was a dream come true.
“Collaborating with @YSLBEAUTY for his new project MYSLF is a dream come true,” wrote the Mexican.
Regarding the details of the campaign, the “She dances alone” singer told WWD that he was excited about the collaboration, which celebrates the modern man and authenticity.
“I think self-esteem means being yourself. “I feel more powerful when I am in my zone, which is being myself,” he revealed.
Hassan Emilio Kabande Laija (real name of Peso Pluma), is known for his distinctive style and his ability to fuse musical genres, capturing the attention of the public not only for his music, but also for his aesthetics. His fresh image and his connection with the new generations make him an ideal ambassador for YSL Beauty, a brand that has always been at the forefront of fashion and beauty.
YSL Beauty, part of the renowned fashion house Yves Saint Laurent, has been a pioneer in creating products that challenge traditional beauty norms. With a focus on self-expression and inclusivity, the brand has found in Peso Pluma an ally that embodies these values. The collaboration promises to be a celebration of diversity and authenticity, reflecting both the essence of YSL and the artist.
The appointment of Peso Pluma as an ambassador for YSL Beauty is not only a significant step in his career. His influence extends beyond music, inspiring millions of young people in their personal style and the way they express themselves.
The campaign, titled “Born MYSLF, No Matter What,” officially starring Austin Butler, also features Lil Nas X, Shaboozey, Kid LAROI and model Vinnie Hacker.
The promotion, prepared for social networks, has messages of empowerment, masculinity and authenticity of men, the firm informed WWD.
“The campaign honors and challenges the current definition of being a modern man, inviting these five artists to share their own interpretations. The campaign manifesto advocates living authentically and breaking barriers in music and on screen.”
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