The NFL and Nielsen Global Sports said Tuesday that some 200 million people in the United States watched the Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles.
“The results of this custom Nielsen survey illustrate the true magnitude of the Super Bowl. The Super Bowl is unique in the television and media landscape,” said NFL chief data and analytics officer Paul Ballew.
In the Nielsen survey, those 200 million viewers represent 9% more than the 182.6 million people who were initially reported to have watched at least one minute of Super Bowl LVII.
The study was carried out in 5,189 American homes, analyzed the size of the groups of people who watched the American football event.
It was also determined that these groups have increased significantly compared to the measurements of previous years.
The survey also revealed that the 2023 Super Bowl viewership per minute was 136 million viewers.
“Nielsen has measured viewership for the Super Bowl for more than 50 years, giving us a front row seat to the big changes in how and where fans watch the big game. It’s a unique event and this additional custom survey helped complement our audience measurement,” Stainer said.
One day after Super Bowl LVII, it was reported that 182.6 million viewers watched at least one minute of the broadcast of the game that aired on FOX, FOX Sports and on various digital platforms of that network and the NFL.
According to Fox, the average audience for the matchup for the Vince Lombardi trophy was 113.1 million viewers, making it one of the three most watched Super Bowls in NFL history.
With information from EFE.
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