In the midst of the plant-based milk boom, the maker of Coors Light and Miller Lite, Molson Coors launches a barley milk called Golden Wing Barley Milk.
Coors Barley Milk is made from five ingredients: barley milk (water, barley, barley malt), sunflower extract, calcium carbonate, pink Himalayan salt, and fortified with shiitake mushroom extract. One serving of Golden Wing Barley Milk has 130 calories.
Golden Wing claims that the barley used is non-GMO and of the highest quality from the Coors Barley Program. According to the brand, this barley milk has 60% less sugar, 50% more calcium and twice as much vitamin D.
Molson Coors has a brewing legacy of 236 years. But milk? The company points out that it knows beer, and that is why it knows barley.
The company reports that there is a long history of barley consumption: “Roman gladiators were nicknamed ‘horderarii’, also known as as ‘Barley Men’ due to their heavily plant-based diet consisting primarily of barley…”
Molson Coors’ new plant-based beverage is available on the brand’s website, as well such as at Sprouts stores in California and at Whole Foods stores in Southern California. Barley milk will be located in the dairy aisle.
Milk alternatives are the leaders of the dairy-free industry. “The plant-based milk category is growing rapidly and is driven largely by innovation,” says Brian Schmidt, Molson Coors marketing manager for non-alcoholic products on the company blog.
The launch of Molson Coors barley milk is being staged to gauge the market and make any necessary adjustments. So far, the company says early feedback from retailers and consumers shows the beverage has potential.
Plant-based milk has increased sales in the United States in recent years. Grain-based milk has earned 18 participation points since 2016. While cow’s milk has lost nearly 6 combined share points to plant-based milk options, IRI purchasing data shows.
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–What are raw milk cheeses and why are they risky
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Cuban broth, step by step
Prepare this Cuban broth, a typical soup of the Caribbean Island with a lot of flavor.