After a year announcing what would happen, with several changes, hirings and dismissals in between, the union of what promises to be ‘the monster’ of content: TelevisaUnivision becomes effective.
Yes, not only is it the creation of the new company made up of the two largest media powers, Univision and Televisa, but that is already officially called… How did you decide who went first and who came after in the name? Who sends whom? Does ‘Univision’ disappear as a chain? Are Televisa and the Stars channel over? Will no more productions be made in the United States? Who are the faces and names of those who will now have in their hands the content of what you will see on most platforms? Below we will answer everything.
WHAT IS ‘TELEVISAUNIVISION’?
This is the new company that merges the assets of Televisa and Univision, creating the leading media and content company in Spanish in the world. It brings together content and intellectual property with media platforms that promise to be the most complete in the two largest Spanish-speaking markets in the world.
The four open television channels of Televisa, the 30 Pay TV channels, the Videocine movie studio, Blim TV and the Televisa brand, are combined with Univision’s assets in the United States, which include the Univision and UniMás channels, nine Spanish-language cable channels, 57 television stations and 57 radio stations in the main Hispanic markets in the United States, and its streaming service PrendeTV.
Therefore, as of today, TelevisaUnivision has the largest content and intellectual property library in Spanish in the world, and the most important content factory in Spanish in the entertainment industry. They reach more than 50% of television audiences in both the United States and Mexico. Through television, digital platforms, streaming and audio. In other words, according to the numbers shared by this new company, we would be talking about more than 100 millions of Spanish speakers every day, occupying leadership positions in both markets.
León Krauze will co-anchor Univision’s nightly newscast with Patricia Janiot. Photo: UnivisionWHAT WILL ‘TELEVISAUNIVISION’ DO?
It will produce and deliver premium content for its own and other platforms, while providing innovative solutions for advertisers and distributors globally.
“The closing of our transaction marks a historic moment for our company and our industry… We are combining two iconic and market-leading companies that have a great shared history and an incredible portfolio of assets. This combination will create a business unlike any other on the global media scene. Over the past year, both companies have transformed, reaching levels of financial and audience performance not seen in years…. Our company’s new trajectory is supported by our new group of partners, who are well positioned to amplify the efforts of one of the best teams of world-class leaders,” said Wade Davis, CEO of TelevisaUnivision.
Will launch on this 2022, its previously announced unified global streaming platform, which will include a free subscription version and a premium version. The service will have the largest original content offer in Spanish in the United States and Latin America, which will include dramas, comedies, docuseries, game shows, reality shows, variety shows, movies, musical and cultural events, children’s and educational programs. , sports and special events, as well as news.
By leveraging Televisa’s vast library of content, along with new original Spanish-language content in development and a wide variety of collaborations with some of the creators recognized today, this offer will be the first large-scale global streaming service developed specifically for the Spanish-speaking audience.
They had already announced alliances with Eugenio Derbez, Selena Gomez, Maria Dueñas, Mario Vargas Llosa and Santiago Limón.
The transformation of TelevisaUnivision also included the development of a large number of con had original for the next launch of the global streaming platform, the investment in new advertising products in both markets, the renewal of the programming strategy and the execution of new distribution alliances, as well as the launch of PrendeTV in the United States, which has served as a powerful pilot program for the next streaming launch.
The statement sent by the new company ensures that the result of these strategic efforts has meant that both companies have experienced growth in revenues higher-than-market advertising revenue.
Univision’s advertising revenue for the first nine months of 2021 increased by 32.6%, significantly exceeding the levels of 2019, while Televisa’s advertising revenues during the same period increased by 24% year with year.
WHO ARE THE FACES OF ‘TELEVISAUNIVISION’?
The two companies have strategically recruited a team management team of world-class leaders for the global operation, combining great professionals from Televisa and Univision, as well as incorporating top-level talent from the main media and technology companies. That is, they recruited key people from Netflix, Disney PLUS and Amazon.
Wade Davis, who was in charge of the purchase of Univision and is the current president of the network, will lead TelevisaUnivision as CEO. Alfonso de Angoitia will serve as Executive Chairman of the Board of TelevisaUnivision and Marcelo Claure will become Vice Chairman of the Board.
The Board of TelevisaUnivision will also be made up of Emilio Azcárraga, Bernardo Gómez, Michel Combes, Gisel Ruiz, Oscar Muñoz, María Cristina ‘MC’ González Noguera (former White House communications director under President Barack Obama), Eric Zinterhofer and Jeff Sine. In addition, Televisa reserves the right to appoint two additional directors.
Content production and operations in Mexico will be in charge of Bernardo Gómez and Alfonso de Angoitia, Executive Co-Presidents of TelevisaUnivision México, who will also they continue to be Executive Co-Chairmen of Grupo Televisa.
Grupo Televisa’s news operations in Mexico will become part of a new independent company dedicated to producing news for TelevisaUnivision’s channels in Mexico, and will be led by Emilio Azcárraga, Executive Chairman of the Board of Administration of Grupo Televisa.
The Company’s new investors include SoftBank Latin America Fund, Google and The Raine Group.
Will ‘TELEVISAUNIVISION’ ONLY MANAGE THE STREAMING CONTENT OR THAT OF THE CHAINS ALSO?
All content becomes under the corporate brand TelevisaUnivision, including the shows you watch daily, or reality shows. Therefore, this led us to ask the executives the following.
DO CHAINS LIKE UNIVISION, UNIMAS OR THE CHANNEL OF THE STARS DISAPPEAR?
The answer It was forceful on the part of the executives of TelevisaUnivision: “NO”…. Although they will all be under the new company as a result of the merger, and everything that is produced and seen will go through it, each brand will retain its name and logos, below you can see the graph of how it will work.
WILL THE PRODUCTION ALL MOVE TO MEXICO ?
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We also asked this question to the executives of TelevisaUnivision, taking into account that the divisions they emphasized are those of Mexico. The answer was as follows: “The production of content will continue in both countries, all under the corporate brand TelevisaUnivision”.
In other words, Univision, despite what has been rumored, would continue to produce its shows. in the United States, of course, under the supervision of the new merger.
Therefore, for everything we are telling you, and if it is respected as it is being promised and assured, yes We are facing the biggest ‘monster’ of Spanish-speaking content in the world.
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•Changes in Univision due to merger with Televisa: Jessica Rodríguez leaves , who was president of entertainment
2022